Sunday, April 22, 2012

Media Deconstruction

here is the youtube video to the commercial I saw while watching tv on Hulu.

1. Who paid for the ad?
The car company is obviously paying for the ad so they can sell there new car.
2. What group is targeted by the ad?
Men are being targeted because its a car that appeals to men.
3. What about the ad that leads to that conclusion?
The guy in the commercial  is being seduced and drawn to the new car when he sees it.
4. What techniques of persuasion are used?
The commercial is using intensity because the car is shown to go fast and it looks very appealing. The lady also says "you'll never forget the first time you see one".
5. What is not being told? What related stories are missing?
It doesn't say how much it is and where its sold. It gets the viewers curious enough to look up this car and want to have it.
6. Is it closer to fantasy or reality?
I think its closer to fantasy because the guy sees a lady bending over fixing her shoe and she seduces him and he leans in to kiss her and she is not a lady but a car.