1. Who paid for the ad? Old Spice (Cologne for men)
2. Why does this company need to do the ad? Well I think that this is the first commercial that I've seen for old spice that is very enthusiastic. A lot of the cologne ad's i usually see are the AXE body spray commercials and those are hilarious, so I'm guessing old spice decided to make better ads so that they can sell more cologne.
3. What group is targeted by the ad? Unless you are a woman who likes wearing old spice it is obviously for MEN.
4. What about the ad leads one to that conclusion? Well it is a mens cologne and there are scenes that are targeted towards men such as the locker room scene where Crews yells at a guy wearing underwear(t-shirt & boxers) and says "It turns a regular smelling man into a man that smells like power!"
8. what tools of persuasion are used? Bribery- the product will make you powerful if you use it. Celebrities - Terry crews is a buff man and the audience will be persuaded to buy the product because he is in the ad. Humor is a big tool in this commercial as well because crews is invaiding other commercials which can be funny.
14. Is it closer to fantasy or reality? Obviously fantasy because Crews brain explodes, he drives through walls and interupts other commercials, and there is a scene were lightening shoots out of the spray can.
I can see how they are trying to make their commercials more humorous. The idea of popping into a different commercial is funny but I mostly find the man to be annoying. It’s interesting that thy smashed the "average guy" who would be the one supporting their product.
ReplyDeleteI have to say I find the commercials annoying. I think that they are probably seeing a decrease in sales with the axe body sprays/washes so this is an effort to remain competitive. As well as an effort to target the younger male consumer with the idea of being "powerful".
ReplyDeleteI think this commercial is pretty funny. Everytime I watch it it makes me laugh. However when I watch this commercial im not really looking at the product, I first think of other movies that I have seen that guy in and it makes me laugh. (A movie such as White Chicks comes to mind)
ReplyDeleteThank you, Jessica. What is the context of your viewing this ad? How did you come upon it?
ReplyDeleteI find these commercials both funny and really annoying. The man is so loud it gets my attention.
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