1. who paid for the ad? why?
Betty Crocker paid for the ad because they are advertising a new food made by there company.
3. what group is targeted by the ad?
I think women are being targeted because the commercials motto is "its whats inside that matters". If you watched the video above the women(cupcakes) in the hair salon are talking about a man that is rich and the plain cupcake cuts in and shows his insides and he has a center filling of icing i assume and he says that motto "Its whats inside that matters" and the two girl cupcakes gasp and say "hes loaded!"
4. what about the ad leads on to that conclusion?
I think its the way the cupcakes look and talk that targets women because women mostly make cupcakes so they are going to buy these most likely then men would. They appeal more to women but anyone can buy these cupcakes if they wanted to try them out.
8. What techniques of persuasion are used?
The ad uses association because the cupcakes are seeking wealthy men and the way the cupcake should look doesn't matter as long as they have something to offer. The ad also uses the "new" persuasion method at the end of the commercial because the cupcakes are being made different with frosting in the center.
9. What different meanings would different people perceive?
Some people might think that this ad is targeting an audience who are greedy and rich and need new things in their lives. The add is pretty straight forward for a lot of cultures because we all know that "what is inside matters not what is out side" or "don't judge a book by its cover"
14. Is the ad fantasy or reality?
The ad is a fantasy because cupcakes do not talk.
I think that this ad takes a humerous, but somewhat suggestive sexual side to advertising a cupcake. Definitely geared toward women!!
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