Media Deconstruction

http://www.youtube.com/watch?v=z-m6Ua9Iqkg

1. Who paid for the ad? Old Spice (Cologne for men)
2. Why does this company need to do the ad? Well I think that this is the first commercial that I've seen for old spice that is very enthusiastic. A lot of the cologne ad's i usually see are the AXE body spray commercials and those are hilarious, so I'm guessing old spice decided to make better ads so that they can sell more cologne.
3. What group is targeted by the ad? Unless you are a woman who likes wearing old spice it is obviously for MEN.
4. What about the ad leads one to that conclusion? Well it is a mens cologne and there are scenes that are targeted towards men such as the locker room scene where Crews yells at a guy wearing underwear(t-shirt & boxers) and says "It turns a regular smelling man into a man that smells like power!"
8. what tools of persuasion are used? Bribery- the product will make you powerful if you use it. Celebrities - Terry crews is a buff man and the audience will be persuaded to buy the product because he is in the ad. Humor is a big tool in this commercial as well because crews is invaiding other commercials which can be funny.
14. Is it closer to fantasy or reality? Obviously fantasy because Crews brain explodes, he drives through walls and interupts other commercials, and there is a scene were lightening shoots out of the spray can.

Media Deconstruction

http://www.youtube.com/watch?feature=player_profilepage&v=1E3LBRpGMV0

1. who paid for the ad? why?
Betty Crocker paid for the ad because they are advertising a new food made by there company.

3. what group is targeted by the ad?
I think women are being targeted because the commercials motto is "its whats inside that matters". If you watched the video above the women(cupcakes) in the hair salon are talking about a man that is rich and the plain cupcake cuts in and shows his insides and he has a center filling of icing i assume and he says that motto "Its whats inside that matters" and the two girl cupcakes gasp and say "hes loaded!"

4. what about the ad leads on to that conclusion?
I think its the way the cupcakes look and talk that targets women because women mostly make cupcakes so they are going to buy these most likely then men would. They appeal more to women but anyone can buy these cupcakes if they wanted to try them out.

8. What techniques of persuasion are used?
The ad uses association because the cupcakes are seeking wealthy men and the way the cupcake should look doesn't matter as long as they have something to offer. The ad also uses the "new" persuasion method at the end of the commercial because the cupcakes are being made different with frosting in the center.

9. What different meanings would different people perceive?
Some people might think that this ad is targeting an audience who are greedy and rich and need new things in their lives. The add is pretty straight forward for a lot of cultures because we all know that "what is inside matters not what is out side" or "don't judge a book by its cover"

14. Is the ad fantasy or reality?
The ad is a fantasy because cupcakes do not talk.

PBS Website

• PBS quiz: I got a bad score on the quiz because it the answers were too tricky! The first question threw me off because I had no idea that kids are spending 10 hours and 45 minutes on different types of media in a day! Another question was on the radio and I had no idea they would be listening to the radio that much because we have things like Pandora and Itunes for music. 

•  The digital media landscape: I explored the http://www.teacherweb.com/ website which was a simple layout and it was easy to explore. Basically the website is for teachers who can create a website that students and parents can check out and look at for educational purposes. The website includes a price in which the district or teacher pays and there are also cool things like website examples, workshops, and a teacher lounge online! So I learned that teachers can have websites for their classrooms in order to communicate more with their students and other teachers which is a neat idea because it can save time and paper. 

• Resources: I chose this link: http://www.pbs.org/parents/childrenandmedia/ which is a great tool for parents and teachers because it has different categories of media types. The website also includes age ranges so the public can click on a age and see what types of activities the child likes and it includes tips on what a parent or teacher can do to limit the usage of media. I really like this page because it has a lot of great tips on the milestones of each child and their are fun games and food tips on the site too so its very useful. 

•  Integrating Digital Tools and Content: I really like Flickr http://www.flickr.com/ a lot because I've used it with a students I've worked with in the past. I like it because its secure, and easy to use. I would use this if i was making blogs with my students. I also can see myself using this when doing class picture calenders that students can make after uploading pictures onto the flickr website. You can also share the photos to the community or tag photos with friends. Its also free which is great as a future teacher. I also thought that