here is the youtube video to the commercial I saw while watching tv on Hulu.
1. Who paid for the ad?
The car company is obviously paying for the ad so they can sell there new car.
2. What group is targeted by the ad?
Men are being targeted because its a car that appeals to men.
3. What about the ad that leads to that conclusion?
The guy in the commercial is being seduced and drawn to the new car when he sees it.
4. What techniques of persuasion are used?
The commercial is using intensity because the car is shown to go fast and it looks very appealing. The lady also says "you'll never forget the first time you see one".
5. What is not being told? What related stories are missing?
It doesn't say how much it is and where its sold. It gets the viewers curious enough to look up this car and want to have it.
6. Is it closer to fantasy or reality?
I think its closer to fantasy because the guy sees a lady bending over fixing her shoe and she seduces him and he leans in to kiss her and she is not a lady but a car.
Sunday, April 22, 2012
Monday, March 26, 2012
Media Deconstruction
http://www.youtube.com/watch?v=z-m6Ua9Iqkg
1. Who paid for the ad? Old Spice (Cologne for men)
2. Why does this company need to do the ad? Well I think that this is the first commercial that I've seen for old spice that is very enthusiastic. A lot of the cologne ad's i usually see are the AXE body spray commercials and those are hilarious, so I'm guessing old spice decided to make better ads so that they can sell more cologne.
3. What group is targeted by the ad? Unless you are a woman who likes wearing old spice it is obviously for MEN.
4. What about the ad leads one to that conclusion? Well it is a mens cologne and there are scenes that are targeted towards men such as the locker room scene where Crews yells at a guy wearing underwear(t-shirt & boxers) and says "It turns a regular smelling man into a man that smells like power!"
8. what tools of persuasion are used? Bribery- the product will make you powerful if you use it. Celebrities - Terry crews is a buff man and the audience will be persuaded to buy the product because he is in the ad. Humor is a big tool in this commercial as well because crews is invaiding other commercials which can be funny.
14. Is it closer to fantasy or reality? Obviously fantasy because Crews brain explodes, he drives through walls and interupts other commercials, and there is a scene were lightening shoots out of the spray can.
1. Who paid for the ad? Old Spice (Cologne for men)
2. Why does this company need to do the ad? Well I think that this is the first commercial that I've seen for old spice that is very enthusiastic. A lot of the cologne ad's i usually see are the AXE body spray commercials and those are hilarious, so I'm guessing old spice decided to make better ads so that they can sell more cologne.
3. What group is targeted by the ad? Unless you are a woman who likes wearing old spice it is obviously for MEN.
4. What about the ad leads one to that conclusion? Well it is a mens cologne and there are scenes that are targeted towards men such as the locker room scene where Crews yells at a guy wearing underwear(t-shirt & boxers) and says "It turns a regular smelling man into a man that smells like power!"
8. what tools of persuasion are used? Bribery- the product will make you powerful if you use it. Celebrities - Terry crews is a buff man and the audience will be persuaded to buy the product because he is in the ad. Humor is a big tool in this commercial as well because crews is invaiding other commercials which can be funny.
14. Is it closer to fantasy or reality? Obviously fantasy because Crews brain explodes, he drives through walls and interupts other commercials, and there is a scene were lightening shoots out of the spray can.
Friday, March 9, 2012
Media Deconstruction
http://www.youtube.com/watch?feature=player_profilepage&v=1E3LBRpGMV0
1. who paid for the ad? why?
Betty Crocker paid for the ad because they are advertising a new food made by there company.
3. what group is targeted by the ad?
I think women are being targeted because the commercials motto is "its whats inside that matters". If you watched the video above the women(cupcakes) in the hair salon are talking about a man that is rich and the plain cupcake cuts in and shows his insides and he has a center filling of icing i assume and he says that motto "Its whats inside that matters" and the two girl cupcakes gasp and say "hes loaded!"
4. what about the ad leads on to that conclusion?
I think its the way the cupcakes look and talk that targets women because women mostly make cupcakes so they are going to buy these most likely then men would. They appeal more to women but anyone can buy these cupcakes if they wanted to try them out.
8. What techniques of persuasion are used?
The ad uses association because the cupcakes are seeking wealthy men and the way the cupcake should look doesn't matter as long as they have something to offer. The ad also uses the "new" persuasion method at the end of the commercial because the cupcakes are being made different with frosting in the center.
9. What different meanings would different people perceive?
Some people might think that this ad is targeting an audience who are greedy and rich and need new things in their lives. The add is pretty straight forward for a lot of cultures because we all know that "what is inside matters not what is out side" or "don't judge a book by its cover"
14. Is the ad fantasy or reality?
The ad is a fantasy because cupcakes do not talk.
1. who paid for the ad? why?
Betty Crocker paid for the ad because they are advertising a new food made by there company.
3. what group is targeted by the ad?
I think women are being targeted because the commercials motto is "its whats inside that matters". If you watched the video above the women(cupcakes) in the hair salon are talking about a man that is rich and the plain cupcake cuts in and shows his insides and he has a center filling of icing i assume and he says that motto "Its whats inside that matters" and the two girl cupcakes gasp and say "hes loaded!"
4. what about the ad leads on to that conclusion?
I think its the way the cupcakes look and talk that targets women because women mostly make cupcakes so they are going to buy these most likely then men would. They appeal more to women but anyone can buy these cupcakes if they wanted to try them out.
8. What techniques of persuasion are used?
The ad uses association because the cupcakes are seeking wealthy men and the way the cupcake should look doesn't matter as long as they have something to offer. The ad also uses the "new" persuasion method at the end of the commercial because the cupcakes are being made different with frosting in the center.
9. What different meanings would different people perceive?
Some people might think that this ad is targeting an audience who are greedy and rich and need new things in their lives. The add is pretty straight forward for a lot of cultures because we all know that "what is inside matters not what is out side" or "don't judge a book by its cover"
14. Is the ad fantasy or reality?
The ad is a fantasy because cupcakes do not talk.
PBS Website
- PBS quiz: I got a bad score on the quiz because it the answers were too tricky! The first question threw me off because I had no idea that kids are spending 10 hours and 45 minutes on different types of media in a day! Another question was on the radio and I had no idea they would be listening to the radio that much because we have things like Pandora and Itunes for music.
- The digital media landscape: I explored the http://www.teacherweb.com/ website which was a simple layout and it was easy to explore. Basically the website is for teachers who can create a website that students and parents can check out and look at for educational purposes. The website includes a price in which the district or teacher pays and there are also cool things like website examples, workshops, and a teacher lounge online! So I learned that teachers can have websites for their classrooms in order to communicate more with their students and other teachers which is a neat idea because it can save time and paper.
- Resources: I chose this link: http://www.pbs.org/parents/childrenandmedia/ which is a great tool for parents and teachers because it has different categories of media types. The website also includes age ranges so the public can click on a age and see what types of activities the child likes and it includes tips on what a parent or teacher can do to limit the usage of media. I really like this page because it has a lot of great tips on the milestones of each child and their are fun games and food tips on the site too so its very useful.
- Integrating Digital Tools and Content: I really like Flickr http://www.flickr.com/ a lot because I've used it with a students I've worked with in the past. I like it because its secure, and easy to use. I would use this if i was making blogs with my students. I also can see myself using this when doing class picture calenders that students can make after uploading pictures onto the flickr website. You can also share the photos to the community or tag photos with friends. Its also free which is great as a future teacher. I also thought that
Monday, February 6, 2012
Media Deconstruction - Nuva Ring swimmers
shttp://medialiteracyproject.org/deconstructions/nuvaring-swimmers
1. Who paid for the add? Nuva Ring Inc.
2. What group is targeted by the add? Young people who don't have to routinely take "the pill" every monday, tuesday, wednesday,...
3. What about the ad leads one to that conclusion? females don't have to take the pill routinely so they should switch to a better birth control which allows you to relax and not worry.
4. Is it closer to reality or fantasy? Its closer to reality because it is a real concept.
5. What techniques of persuasion? it is "new" and "bandwagon" because its a new birth control and everyone seems to be using it.
6. In what ways does this depict a lifestyle that is healthy and unhealthy? It depict a lifestyle that is healthy because a women can have responsibility over her lifestyle.
7. How does this example try to move emotion? Is it simple/complex? Logical? I think that its simple because the lady that removes part of her swimming suit feels like she can relax because she doesn't have to worry about taking birth control everyday.
1. Who paid for the add? Nuva Ring Inc.
2. What group is targeted by the add? Young people who don't have to routinely take "the pill" every monday, tuesday, wednesday,...
3. What about the ad leads one to that conclusion? females don't have to take the pill routinely so they should switch to a better birth control which allows you to relax and not worry.
4. Is it closer to reality or fantasy? Its closer to reality because it is a real concept.
5. What techniques of persuasion? it is "new" and "bandwagon" because its a new birth control and everyone seems to be using it.
6. In what ways does this depict a lifestyle that is healthy and unhealthy? It depict a lifestyle that is healthy because a women can have responsibility over her lifestyle.
7. How does this example try to move emotion? Is it simple/complex? Logical? I think that its simple because the lady that removes part of her swimming suit feels like she can relax because she doesn't have to worry about taking birth control everyday.
Wednesday, February 1, 2012
48 hr media diary
Jan 28
10 am - wake up...check phone/texts
11:30ish 12 - Radio 89.1 k wolf
12-3ish Blackboard, web-mail, facebook, web assign. + texting in between
3:30 radio kwolf and 102.5
4-6pm DVD movies + texting
8-9 car radio
9:40 movies with sis and bf.
10pm facebook on phone and texting
Jan 30
7:50 Radio k-wolf 98.1
8:05 -texting
8:15-blackboard, email, etc
10am - blogger
10:25 webassign.net
10:30 text message
11:40 - 12:20 webassign, web-mail
1-1:20 radio
3:30 google sites and sumo paint etc (for ed 329)
5:05 - 5:20 radio - texts
7:15-35 -radio - texts
I have noticed a lot about myself while keeping track of my media usage for 48 hours. On the weekends I tend to use less media but I use texting more than i do during the week. On the weekdays i use media way more because i don't have internet at home. During class I use my laptop for blackboard or web-mail and it is a daily thing. I tend to check my email a lot during the week because that is how i get a hold of professors, advisers, homework assignments, etc. I also listen to the radio a lot while driving. I spend time on media after classes (7-11 pm) to do homework or to look up assignments and to check email. I also think that i spend a lot of time on the media while classes are in full swing. I think i use media because its a way to contact people and also to know what is going on in the world.
10 am - wake up...check phone/texts
11:30ish 12 - Radio 89.1 k wolf
12-3ish Blackboard, web-mail, facebook, web assign. + texting in between
3:30 radio kwolf and 102.5
4-6pm DVD movies + texting
8-9 car radio
9:40 movies with sis and bf.
10pm facebook on phone and texting
Jan 30
7:50 Radio k-wolf 98.1
8:05 -texting
8:15-blackboard, email, etc
10am - blogger
10:25 webassign.net
10:30 text message
11:40 - 12:20 webassign, web-mail
1-1:20 radio
3:30 google sites and sumo paint etc (for ed 329)
5:05 - 5:20 radio - texts
7:15-35 -radio - texts
I have noticed a lot about myself while keeping track of my media usage for 48 hours. On the weekends I tend to use less media but I use texting more than i do during the week. On the weekdays i use media way more because i don't have internet at home. During class I use my laptop for blackboard or web-mail and it is a daily thing. I tend to check my email a lot during the week because that is how i get a hold of professors, advisers, homework assignments, etc. I also listen to the radio a lot while driving. I spend time on media after classes (7-11 pm) to do homework or to look up assignments and to check email. I also think that i spend a lot of time on the media while classes are in full swing. I think i use media because its a way to contact people and also to know what is going on in the world.
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